Direct Mail, Print, Web Design
1. Discover Card affinity ad featuring the female friendly pink card. This ad ran in national publications such as: Red Book, Elle, Woman’s Day to name a few.
2. Discover Card acquisition website featuring the benefits of ShopDiscover partner brands.
3. Web campaign for the college age audience. Marketing Discover Card’s affinity card program allowing individuals to choose a card design that best suits their personal style. This site featured an animated image area showing young adults and the card choices.